SMC 1: "A Corp"

Case Overview

States Licensed:       25
Branches:                    65
Loan Officers:        450

Origination is through “boots-on-the-ground” branch network. Expansion is accomplished by acquiring smaller shops and transitioning them into branches of “A Corp”.  Branches have great latitude to use prior branding as well as individual marketing.  “A Corp” also employs Loan Officer Assistants who have NMLS numbers but are not licensed to originate.

Branch Managers are responsible for compliance.  “A Corp” has 10 Regional Managers who are responsible for groups of Branches.  Each Branch has a Marketing Assistant who is responsible for helping with Loan Officer marketing.   State regulatory audits have disclosed a large number of violations of marketing on line.  Also, it appears that some LOAs are also marketing.  The Compliance Department is responsible for social media compliance, among many other responsibilities and needs to get a handle on this and is looking for solutions.

AcuClix Solution:

 Social Media Compliance Review

·        AcuClix will review each Loan Officer once per year, approximately 45/month.
·        AcuClix will review each Loan Officer Assistant ("LOA") once per year.
·        AcuClix will review new Loan Officers/LOAs in each Branch within 30 days of on-boarding.

Reporting

·   AcuClix will provide an Excel spreadsheet Report of the findings, sites and other data sorted by Loan Officer/Branch, Branch Marketing                Assistant and Regional Manager.
·    This Report is forwarded monthly to the Compliance Manager.
·     The Compliance Manager reviews the Report and forwards to appropriate Regional Managerswho follows up with the Branch                     Marketing Assistant who are responsible for making changes.

Implementation

·   Training and support are provided, as requested, through live on-line meetings and recorded training videos.
·      Set up within a period of three weeks.
·     AcuClix provides quarterly training sessions to Branch Marketing Assistants.
Certification
·        Because AcuClix is doing reviews, A Corp will receive a written “Certification of Social Media Compliance” statement annually.  This Certification is used by A Corp for regulatory audits.

SMC 2: “B Corp”
Case Overview 

States Licensed:       5
Branches:                     5
Loan Officers:      150

 Origination is “boots-on-the ground” “B Corp” is expanding by hiring individual Loan Officers.  “B Corp” requires all Loan Officers to use its brand and does not allow for independent marketing.   
 “B Corp” has hired a new Compliance Assistant.  She is responsible for social media compliance and reports to the Compliance Manager.  She is looking for a solution.   

 AcuClix Solution:

 Social Media Compliance Review

·        AcuClix will review each Loan Officer once per year, approximately 15/month;
·        AcuClix will review new Loan Officers within 60 days of on-boarding.

 Reporting

·        Reports are forwarded directly to the Compliance Assistant.
·        The Compliance Assistant reviews the Report and forwards to Loan Officer.
·        Compliance Assistant follows up with Loan Officer for changes and corrections.

Implementation

·        Training and support are provided, as requested, through live on-line meetings and recorded training videos.
·        Set up within a period of three weeks.

Certification

·    Because AcuClix is doing reviews, “B Corp” will receive a written “Certification of Social Media Compliance” statement annually.  This Certification is used for regulatory audits.

 SMC 3: “C Corp”
 Case Overview

 States Licensed:     10
Branches:                       2
Loan Officers:        135

 Origination is done with two call-centers and expansion is accomplished by hiring individual MLOs.  Loan Officers do not market individually.   
 The Compliance department is responsible for social media compliance, among many other responsibilities.   The existing policy is that Loan Officers are not allowed to use the internet for marketing or promotion of the business.  The Compliance VP wants to determine if Loan Officers are following policy.
 All leads are provided through direct marketing by “C Corp”.

 AcuClix Solution:

 Social Media Compliance Review

·        AcuClix will review each Loan Officer once per year.
·        All reviews done at one time.

Reporting

·        AcuClix will provide an Excel spreadsheet Report of the findings, sites and other data.
·        This Report is forwarded upon completion to the Compliance VP.

Implementation

·        Training and support are provided, as requested, through live on-line meetings and recorded training videos.
·        Set up within a period of three weeks.

Certification

·        Because AcuClix is doing reviews, “C Corp” will receive a written “Certification of Social Media Compliance” statement annually.  This Certification is used for regulatory audits.

 SMC 3: “D Corp”
 Case Overview

 States Licensed:       5
Branches:                     4
Loan Officers:         75

 Origination is “boots-on-the-ground” and expansion is accomplished by hiring individual MLOs.  “D Corp” has hired a new Compliance Manager and one of her major tasks is to create and implement a social media compliance policy.  She wants to know what is going on with her Loan Officers right now to help with this plan.

 AcuClix Solution:

 Social Media Compliance Review

·        AcuClix does a full review of all 75 Loan Officers.
·        AcuClix, thereafter, review each Loan Officer once per year, 8/month.
·        AcuClix will review new Loan Officers within 60 days of on-boarding.
 

Reporting

·        AcuClix will provide an Excel spreadsheet Report of the findings, sites and other data.
·        This Report is forwarded upon completion to the Compliance Manager.
·        Thereafter, reports forwarded on flow basis to Compliance Dept for follow up.

Implementation

·        Training and support are provided, as requested, through live on-line meetings and recorded training videos.
·        AcuClix will assist with the creation and review of Social Media Policy.
·        Set up within a period of three weeks.

Certification

·        Because AcuClix is doing reviews, “D Corp” will receive a written “Certification of Social Media Compliance” statement annually.  This Certification is used for regulatory audits.

MAP 1: “A Corp”
 Case Overview

 States Licensed:        25
Branches:                  65
Loan Officers:         450

 Origination is “boots-on-the-ground” and expansion is accomplished by acquiring smaller shops and transitioning them into branches of “A Corp”.  Branches have great latitude to use prior branding as well as individual marketing.
 Marketing material is created by the Branch Marketing Assistants and sent to their Branch Loan Officers to use.  Marketing Assistants email requested material to the Marketing Department and 1 of 4 Marketing Specialists review and email back comments.  Once the piece is approved, the Specialist copies it to her desktop folder for that State.
  The newly hired Compliance EVP has expressed a number of concerns which are summarized in 3 broad categories as follows:

1.      Regulatory Reports:
 “A Corp” cannot provide reports of approved marketing material to State regulators that he is confident are comprehensive and accurate.  Also, it takes almost a week of staff time to collate all the necessary data.  He has been told that when Marketing Specialists leaves the Company, the folders and data are wiped clean and cannot be found.

2.       Review of Materials:
There is no uniformity to the review of materials.  There is high turnover with Branch Marketing Assistants which results in loss of institutional knowledge.  Company is originating high risk products/materials (such as HECM, realtor material) which should be reviewed by Compliance prior to dissemination.

3.       Management Reporting:

 There is no methodology to create any management reports. 

 AcuClix Solution:

 Marketing Assistance Platform (MAP)

·        MAP Enterprise, all Modules.

Implementation

·        AcuClix, works with Marketing & Compliance Departments to configure MAP.

·        Configuration to A Corp’s requirements.

·        Roll out to Marketing & Compliance Departments initially.

·        Then roll out to Branches during a two-three month period.

·        Training for all users through live on-line meetings, recorded training videos and as required.

MAP 2: “B Corp”
 
Case Overview
 
States Licensed:          5
Branches:                  10
Loan Officers:             150
 
Origination is “boots-on-the-ground” and expansion is accomplished by hiring individual Loan Officers.  “B Corp” requires all Loan Officers to use its brand and does not allow for independent marketing.

 The Marketing Department, located in the main office, creates marketing pieces and forwards to the Loan Officers for use.  The Department consists of a Marketing VP and a couple of Marketing Specialists.  The VP is responsible for all material as well as providing regulatory audits reports.   The existing system includes file folders on the Marketing Specialists’ computers where the approved pieces are stored.  Recently the Department lost both Marketing Specialists and, unfortunately, were unable to access these folders.   As a result, it took more than a month of staff time to recreate the material for just one State audit, and the VP was not even confident in the accuracy of the report.

 The Marketing VP is looking for a software solution which provides for continuity in the event of staff turnover.    He is satisfied with the existing review process but needs a solution for the reporting of marketing material for regulatory audits.   He also believes that there is a great amount of data which could be used.  He wants to be able to “mine” the data for Management Reports to assist with determining the effectiveness of various marketing efforts.  Currently, there is no simple or effective manner to do this.

 AcuClix Solution:
 
Marketing Assistance Platform (MAP)

MAP without additional Modules.

Implementation

    AcuClix, works with Marketing VP to configure MAP.
    Configuration to B Corp’s requirements.
    Overlay existing process.
    Roll can occur within days of configuration.
    All training and support are provided, as requested, through live on-line meetings and recorded training videos. 

 MAP 3: “C Corp”
 
Case Overview
 
States Licensed:          5
Branches:                    4
Loan Officers:               75
 
Origination is “boots on the ground” and expansion is accomplished by hiring individual Loan Officers.  D Corp is competing with many larger companies.  To entice Loan Officers, “C Corp” historically has allowed a lot of leeway for marketing materials,  and allows Loan Officers to create their own.  
 
“C Corp” has hired a new Sales Manager.  Her job is to expand recruiting and retention of quality Loan Officers.   She believes these goals can be achieved by providing tools, and services that Loan Officers are provided for at larger companies.  She was an Assistant Sales Manager at a much larger company and experienced, first hand, these tools.  However, “C Corp” has a limited budget, and no internal technical support. She is looking for an existing, cost effective solution.   

AcuClix Solution:
 
Marketing Assistance Platform (MAP)

MAP Enterprise with all Modules.

Features

    Interactive library of approved material.
    Full reporting
    Full use by

 
 
Implementation

    AcuClix, works with Sales Manager to configure MAP.
    Configuration to C Corp’s requirements.
    Roll can occur within days of configuration.
    All training and support are provided, as requested, through live on-line meetings and recorded training videos.